July 25, 2018
Jacques Marie Mage x Holiday Boileau Summer 2018Jacques Marie Mage is proud to announce its first limited-edition collaboration with Paris-based label, Holiday Boileau.
Both founded in 2014, the partnership between the two brands is a natural fit, as both draw from a range of French and American influences to create idiosyncratic goods that are eminently chic and strikingly well-made.
A ready-to-wear line featuring weekend essentials and unstructured tailoring, Holiday Boileau started as an accoutrement to the magazine Holiday, a long-shuttered 1940s publication revived by art director Frank Durand, who has also established a Holiday café (2016) and a Holiday store (2017) in Boileau, the Parisian neighborhood where he works and lives.
For the collaboration, J.M.M.’s popular DEALAN frame was given a monochromatic treatment with two completely custom colorways: Rose and Seed.
The DEALAN frame pays homage to the one pair of iconic cat-eyed spectacles worn by Bob Dylan throughout the mid-1960s as he toured the world. But for this 2018 collaboration, the characteristic bold volumes and sharp lines are subtly softened in a wave of majestic pink or honey hues.
Available in a limited edition of 50 pieces each, both the DEALAN in Rose ($525) and DEALAN in Seed ($525) are comprised of 10mm cured cellulose acetate and are elegantly defined by J.M.M.’s signature engraved wire core design, sterling silver arrowhead front pins, and custom hinges with spur-shaped rivets.
For a fresh take on classic Parisian flare with a twist of West Coast Americana, put these on and don’t look back.