Westward ho plate, c. 1940s

150 USD

This signed plate captures a defining moment in the visual culture of the American West. Designed by celebrated cowboy artist Till Goodan—whose spirited illustrations and authentic cattle brands became synonymous with mid-century Western iconography—the “Rodeo” line quickly transcended the table, gracing ranch houses, road cafés, hotel dining rooms, and the private collections of Western stars like Gene Autry, Roy Rogers, and Bing Crosby.

Made in California at the height of the region’s ceramic renaissance, the plate features Goodan’s dynamic drawings of bucking broncos, steer wrestlers, and roping riders, each rendered with the action, accuracy, and affectionate humor that made his work so beloved. Wallace China’s durable, high-fire clay ensured these pieces could survive everything from ranch kitchens to roadside diners, while the artist’s signature—present on this example—renders it all the more coveted.

Today, Goodan’s dinnerware has become prized among collectors for its blend of artistry, folklore, and Americana. This plate is an early and exemplary specimen: a relic of the frontier mythos as it once lived on the everyday table.

WESTWARD HO PLATE, c. 1940s

Westward ho plate, c. 1940s

This signed plate captures a defining moment in the visual culture of the American West. Designed by celebrated cowboy artist Till Goodan—whose spirited illustrations and authentic cattle brands became synonymous with mid-century Western iconography—the “Rodeo” line quickly transcended the table, gracing ranch houses, road cafés, hotel dining rooms, and the private collections of Western stars like Gene Autry, Roy Rogers, and Bing Crosby.

Made in California at the height of the region’s ceramic renaissance, the plate features Goodan’s dynamic drawings of bucking broncos, steer wrestlers, and roping riders, each rendered with the action, accuracy, and affectionate humor that made his work so beloved. Wallace China’s durable, high-fire clay ensured these pieces could survive everything from ranch kitchens to roadside diners, while the artist’s signature—present on this example—renders it all the more coveted.

Today, Goodan’s dinnerware has become prized among collectors for its blend of artistry, folklore, and Americana. This plate is an early and exemplary specimen: a relic of the frontier mythos as it once lived on the everyday table.

A rare surviving example of the legendary Westward Ho “Rodeo” pattern produced by Wallace China in the 1940s.
WESTWARD HO PLATE, c. 1940s WESTWARD HO PLATE, c. 1940s WESTWARD HO PLATE, c. 1940s

Measurements



Ceramic 7.25 Inch Plate
Signed by Artist

Each Reserve collectible is thoughtfully custom-packaged to Jacques Marie Mage standards, with tailored care to each artifact. Each collectible is accompanied by a JMM Certificate of Authenticity and ID card.

TECHNICAL EXCELLENCE

A meticulous attention to detail is applied at every stage of production, from the making of molds to laser welding the pieces to polishing the assembled frame. All steps require a commitment to quality that cumulatively results in flawless construction.

UNCOMPROMISING QUALITY

With every component custom manufactured exclusively for Jacques Marie Mage, each pair of glasses is created in a 300-step process enriched by the expertise of nearly 100 hundred artisans, all of whom are supported with fair trade benefits, wages, and respect.