Westward ho plate, c. 1940s

150 USD

This signed plate captures a defining moment in the visual culture of the American West. Designed by celebrated cowboy artist Till Goodan—whose spirited illustrations and authentic cattle brands became synonymous with mid-century Western iconography—the “Rodeo” line quickly transcended the table, gracing ranch houses, road cafés, hotel dining rooms, and the private collections of Western stars like Gene Autry, Roy Rogers, and Bing Crosby.

Made in California at the height of the region’s ceramic renaissance, the plate features Goodan’s dynamic drawings of bucking broncos, steer wrestlers, and roping riders, each rendered with the action, accuracy, and affectionate humor that made his work so beloved. Wallace China’s durable, high-fire clay ensured these pieces could survive everything from ranch kitchens to roadside diners, while the artist’s signature—present on this example—renders it all the more coveted.

Today, Goodan’s dinnerware has become prized among collectors for its blend of artistry, folklore, and Americana. This plate is an early and exemplary specimen: a relic of the frontier mythos as it once lived on the everyday table.

WESTWARD HO PLATE, c. 1940s

Westward ho plate, c. 1940s

150 USD

This signed plate captures a defining moment in the visual culture of the American West. Designed by celebrated cowboy artist Till Goodan—whose spirited illustrations and authentic cattle brands became synonymous with mid-century Western iconography—the “Rodeo” line quickly transcended the table, gracing ranch houses, road cafés, hotel dining rooms, and the private collections of Western stars like Gene Autry, Roy Rogers, and Bing Crosby.

Made in California at the height of the region’s ceramic renaissance, the plate features Goodan’s dynamic drawings of bucking broncos, steer wrestlers, and roping riders, each rendered with the action, accuracy, and affectionate humor that made his work so beloved. Wallace China’s durable, high-fire clay ensured these pieces could survive everything from ranch kitchens to roadside diners, while the artist’s signature—present on this example—renders it all the more coveted.

Today, Goodan’s dinnerware has become prized among collectors for its blend of artistry, folklore, and Americana. This plate is an early and exemplary specimen: a relic of the frontier mythos as it once lived on the everyday table.

WESTWARD HO PLATE, c. 1940s
A rare surviving example of the legendary Westward Ho “Rodeo” pattern produced by Wallace China in the 1940s.
WESTWARD HO PLATE, c. 1940s WESTWARD HO PLATE, c. 1940s

Ceramic 7.25 Inch Plate
Signed by Artist

HATFIELD

The American West is a land of myth, magic, and mystery, the promise of fortunes to be made, scores to be settled, and legacies written in stone. Here amid the purple mountain majesties and fruited plains where buffalo roamed free, stories of buried treasure, oil, and gold beckoned those willing to risk it all: the outlaws, explorers, prospectors, cowboys, settlers, and hobos willing to test their skills and try their luck.

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ORIGINS — SPRING 2015

As we mark ten years of Jacques Marie Mage, we return to where it all began: the nascent sparks, the first bold forms, the foundational silhouettes that set our course. With Origins, the inaugural offering from Réserve by JMM, we invite you to rediscover the earliest expressions of our ethos—limited-edition spectacles from the first season of the Circa Collection, which consisted of exactly four styles: the Dealan, Zephirin, Hatfield, And Fountainebleau.

Each Reserve collectible is thoughtfully custom-packaged to Jacques Marie Mage standards, with tailored care to each artifact. Each collectible is accompanied by a JMM Certificate of Authenticity and ID card.