Introducing Réserve by JMM

Réserve is an exclusive, members-only community for discerning collectors and passionate connoisseurs seeking deeper engagement with the refined tastes, considered aesthetics, and historical interests that inform our unique perspective on luxury.

Réserve offers members unprecedented access to a curated marketplace where collectors can confidently find rare, one-of-a-kind, and hard-to-find editions of our most unique and coveted eyewear styles from the past decade. Each piece is a portal to the formative moments and creative inspirations that have shaped JMM's distinctive aesthetic and ethos.

Membership to Réserve is granted via invitation or application, with selected individuals gaining access to seasonal releases offering coveted styles from past collections, as well as a finely curated selection of related artworks and objects that help tell the story of the individuals, events, and cultural movements that inspire us.