If Origins marked a return to first principles, our second curated collection of archival gems turns toward a moment of pure release, an era when form gave way to feeling and spectacle became a way of life.
With this second offering from Réserve, we step into the charged atmosphere of the late-1970s, from NYC—where the boundaries between nightlife, art, music, and cinema dissolved into a fevered, electric exchange—to London’s Savile Row, where bold creations, over-the-top window displays, and champagne-fueled appointments brought a radical new approach to tailoring and contemporary style.
The Super Seventies draws from this fevered convergence, assembling a tightly edited offering of rare spectacles that embody the era’s sense of elegance, irreverence, and provocation. These are objects shaped by a cultural moment where disco met downtown, fashion became performance, and the night offered myriad ways of escape.
Here, we do not simply remember, but revel in archival styles that channel the personalities and provocations of a decade where the boundaries between nightlife, art, music, and cinema dissolved into a single, shimmering continuum…
PLAZA
Amid the madness of late-‘70s New York, a spark had emerged, soaring through the sky like a comet until it burned to dust. Studio 54, the most legendary nightclub ever known, was founded by college buddies Steve Rubell and Ian Schrager, who transformed a former midtown TV studio into a pleasure palace for the senses that took the Warholian ideal of celebrity to new heights, where everyone was a star in their own right.
“We can not describe passion, we can only live it”
— Enzo Ferrari
ROVER
Amid the madness of late-‘70s New York, a spark had emerged, soaring through the sky like a comet until it burned to dust. Studio 54, the most legendary nightclub ever known, was founded by college buddies Steve Rubell and Ian Schrager, who transformed a former midtown TV studio into a pleasure palace for the senses that took the Warholian ideal of celebrity to new heights, where everyone was a star in their own right.
“I may be an unbeliever, but I am an unbeliever who has a nostalgia for a belief.”
— Pier Paolo Pasolini
"All i can do is to be me, whoever that is."
— Bob Dylan
"The good old days are today."
— Will Rogers
FELLINI
Amid the madness of late-‘70s New York, a spark had emerged, soaring through the sky like a comet until it burned to dust. Studio 54, the most legendary nightclub ever known, was founded by college buddies Steve Rubell and Ian Schrager, who transformed a former midtown TV studio into a pleasure palace for the senses that took the Warholian ideal of celebrity to new heights, where everyone was a star in their own right.
“Anita Ekberg was a glorious apparition.”
— Federico Fellini
If Origins marked a return to first principles, our second curated collection of archival gems turns toward a moment of pure release, an era when form gave way to feeling and spectacle became a way of life.
Here, we do not simply remember, but revel in archival styles that channel the personalities and provocations of a decade where the boundaries between nightlife, art, music, and cinema dissolved into a single, shimmering continuum…
PLAZA
Amid the madness of late-‘70s New York, a spark had emerged, soaring through the sky like a comet until it burned to dust. Studio 54, the most legendary nightclub ever known, was founded by college buddies Steve Rubell and Ian Schrager, who transformed a former midtown TV studio into a pleasure palace for the senses that took the Warholian ideal of celebrity to new heights, where everyone was a star in their own right.
“We can not describe passion, we can only live it”
— Enzo Ferrari
ROVER
An archival spotlight on Rover, color #20, a coveted color story first introduced with the Dealan and Wesley in Spring 2016.
“I may be an unbeliever, but I am an unbeliever who has a nostalgia for a belief.”
— Pier Paolo Pasolini
"All i can do is to be me, whoever that is."
— Bob Dylan
"The good old days are today."
— Will Rogers
FELLINI
Amid the madness of late-‘70s New York, a spark had emerged, soaring through the sky like a comet until it burned to dust. Studio 54, the most legendary nightclub ever known, was founded by college buddies Steve Rubell and Ian Schrager, who transformed a former midtown TV studio into a pleasure palace for the senses that took the Warholian ideal of celebrity to new heights, where everyone was a star in their own right.
“Anita Ekberg was a glorious apparition.”
— Federico Fellini