If Origins marked a return to first principles, our second curated collection of archival gems turns toward a moment of pure release, an era when form gave way to feeling and spectacle became a way of life.
With this second offering from Réserve, we step into the charged atmosphere of the late-1970s, from NYC—where the boundaries between nightlife, art, music, and cinema dissolved into a fevered, electric exchange—to London’s Savile Row, where bold creations, over-the-top window displays, and champagne-fueled appointments brought a radical new approach to tailoring and contemporary style.
The Super Seventies draws from this fevered convergence, assembling a tightly edited offering of rare spectacles that embody the era’s sense of elegance, irreverence, and provocation. These are objects shaped by a cultural moment where disco met downtown, fashion became performance, and the night offered myriad ways of escape.
Here, we do not simply remember, but revel in archival styles that channel the personalities and provocations of a decade where the boundaries between nightlife, art, music, and cinema dissolved into a single, shimmering continuum…
REMEMBERING STUDIO 54
Amid the madness of late-‘70s New York, a spark had emerged, soaring through the sky like a comet until it burned to dust. Studio 54, the most legendary nightclub ever known, was founded by college buddies Steve Rubell and Ian Schrager, who transformed a former midtown TV studio into a pleasure palace for the senses that took the Warholian ideal of celebrity to new heights, where everyone was a star in their own right.
"I did not ride the horse into Studio 54. I just got on it."
— Bianca Jagger
"The key of the sucess of studio 54 is that it's dictatorship at the door and a democracy on the dancefloor"
— Andy Warhol
"Be fearless, be brave, be bold, and never be afraid to speak up for what you believe in."
— Bianca Jagger
"What makes an object collectible is the sum of its stories."
— Jérôme MAGE
THE GOLDEN AGE OF BRITISH BESPOKE
A simple street in Central London’s Mayfair district, Savile Row has been synonymous with the heights of men's tailoring since Henry Poole’s No. 32 in 1846. In the decades that followed, houses would rise and fall, but it was Nutters of Savile Row that, in 1969, disrupted tradition with a new electric vision, infusing the street with a radical energy that would redefine its future and usher in a new generation of men’s fashion.
“Why be discreet when you can be distinctive?”
— Tommy Nutter
"The ’70's were a time when anything seemed possible."
— Jerry Hall
